Since 2025
Our story
We started with one blank wall
Acroshel began with a simple frustration — every wall in the house was either empty or full of pinholes. We wanted something that could hold the bits and pieces of a life in progress without wrecking the paint behind it.
So we made a magnetic board. Then a bookshelf that stood up instead of stretching out. Everything we make is powder-coated steel, finished in colours chosen to sit quietly next to whatever you already own.
We're a small team in India making a small number of things properly, rather than a large number of things quickly.
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Made properly
Powder-coated steel, not printed particleboard. Built to outlast the trend cycle.
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Kind to walls
Magnets instead of pins and tape. Rearrange as often as your mood changes.
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Colour first
Every piece comes in a palette designed to complement real Indian homes.
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